Frost Shop Marketplace is at 5087 Highway 140, Mariposa, CA 95338 — right on Highway 140, the gateway to Yosemite, between the town of Mariposa and the park's Arch Rock entrance.
The market runs Monday, Wednesday, Friday & Saturday, from 10am until dusk, for the 2026 Official Season — July 1 through October 31 (71 market days minimum).
No. There is no admission charge to visit the marketplace — come browse the food trucks, makers, and vendors.
Yes, there is on-site parking at the lot. See the parking page for directions and details before you visit.
Food trucks, farm stands, artisans and makers, and local goods — plus special events through the season including swap meets, art shows, movie nights, live music, and holiday markets.
Yes. Frost Shop Marketplace is an open-air, family-friendly gathering place with food, makers, and live community on Highway 140 in Mariposa.
Apply online at frostshopmarketplace.com/vendors/apply — it takes about 5 minutes. Enter your email, we send a one-time code, fill in the short application, and pay the $20 Application & Account Set-Up fee (per season — it includes $300+ in marketing and promotion tools, and comes back as a $20 credit on your first booking). Most applications are approved within minutes and your vendor account (online booking, document vault, your own microsite) is ready immediately. Vendors can book individual market days or a season pass. Prefer a human? Email vendor@frostshopmarketplace.com.
Usually within minutes — applications are reviewed automatically, and clean ones are approved on the spot with a welcome email that lists your exact next steps. A few are held for a quick human look and are typically decided the same day.
It depends on how you sell. An on-site cooking booth (TFF) needs a Mariposa County Environmental Health permit plus a simple booth set-up drawing — draw it in our booth designer and we file it with the County for you. Cottage food makers (CFO) need their CFO registration. Food trucks (MFF) need their MFF permit. Farms selling whole, uncut produce need only a Certified Producer Certificate — no EH permit. Alcohol vendors need their California ABC license, and bar service also requires Mariposa County Sheriff and Planning Commission review under our use permit — we coordinate that request for you. Upload everything once in your document vault and our system verifies it automatically (we keep every version of your documents safely on file). Craft and general vendors have no compliance paperwork at all. One County rule to know: food vendors confirm bookings at least 10 days before a market day, so book early. Full details are on the Food Vendor Requirements page.
Just have your 9-digit federal EIN handy — we verify it against the IRS nonprofit registry during the application, and your verified nonprofit status is noted on your account.
Yes — general liability insurance (a standard certificate of insurance, with Ignite Space, Inc. listed as additional insured). Craft and general-goods vendors can book right away and add their COI afterward; food vendors upload it along with their other certificates.
A limited number each market day — the Lot runs on a set booth map, and spots are first come, first serve. Saturdays and special-event days fill first, so booking early is honest advice, not a sales line.
Load-in opens at 8:45am and runs in three timed waves, biggest vehicles first: food trucks 8:45–9:05 (they park once and stay for the day), outer-tier booths 9:05–9:25, then center booths 9:25–9:45. All vehicles except food trucks must be off the lot by 9:45 — finish your booth setup on foot after that — and gates open to customers at 10am sharp. Premium-tier bookings load earliest within their wave. Your booking confirmation shows your assigned spot and its what3words address — the free what3words app walks you straight to it, no staff needed. Miss your wave? Park off-lot and hand-carry in — the 10am open doesn't wait.
Yes — required, not suggested. Canyon winds on Highway 140 pick up fast, and an unsecured canopy becomes a kite. Secure every canopy leg with weights or stakes — we recommend at least 25 lb per leg — before you open. Booths with unsecured canopies will be asked to take them down until they're anchored.
Three things beyond your permit, straight from Mariposa County EH: (1) a fully enclosed booth — a top and all four sides; fine mesh or screen walls are the standard way to do it; (2) your own clean flooring — a tarp or vinyl sheet — covering all food-prep areas; and (3) a handwashing station INSIDE your booth with hot water, soap, and single-use paper towels. Your booth sketch (drawn in our booth designer) shows EH all of this on paper, and we file it with the County for you. Food trucks are exempt — the MFF permit covers the vehicle. Full plain-language details on the Food Vendor Requirements page.
No — the Lot's soundtrack is handled centrally. We program the market's music and live performances so the whole place sounds like one experience instead of forty competing speakers. Booth speakers stay off; if you're also a performer, apply through the Perform at the Market page and get on the actual stage.
No — the Lot doesn't provide power hookups, so bring your own power. Battery power stations and generators are both welcome.
Yes — portable restrooms and a handwashing station, on site and serviced weekly.
There's on-site parking at the lot, and a limited number of reserved stalls can be purchased for your market day on the parking page — park steps from your booth instead of hunting for a spot. Otherwise the team points you to vendor parking at load-in.
Yes — a local grocery store sits about half a block from the Lot, and the town of Mariposa (restaurants, hardware, services) is just minutes away.
The Lot sits directly on Highway 140 — the all-weather route into Yosemite through the Merced River Canyon. Yosemite drew over 4 million visitors in 2025, and a large share of park-bound traffic drives right past the marketplace, on top of year-round local traffic between Mariposa and the canyon communities. The location does a lot of the marketing for you.
Yes. Food permits work county-by-county in California, so selling here requires a Mariposa County Environmental Health permit even if you're already permitted at home — and we coordinate it with the County for you: apply as a vendor, upload your documents once, sketch your booth in our booth designer, and we handle the filing. Mariposa County Environmental Health: (209) 966-2220. One rule to plan around: food vendors confirm bookings at least 10 days before a market day. Plain-language details on the Food Vendor Requirements page.
Yes — farms and growers selling whole, uncut produce need a Certified Producer Certificate (from your county Agricultural Commissioner) and no Environmental Health permit. Upload it once to your vendor account and you're set.
Yes — those fall under California's Cottage Food law. You'll need a CFO registration (Class A or B, through Environmental Health). Our Cottage Food Guide explains exactly which foods qualify and how to register, and we'll walk you through it.
Absolutely — book a single day any time, no season commitment. And your $20 Application & Account Set-Up Fee still unlocks the full season of tools — microsite, directory listing, search & AI promotion, what3words booth address, online booking — even if you only sell on the Lot once — and the $20 itself comes back as a credit on that first booking, so showing up once makes joining effectively free.
It's the Application & Account Set-Up Fee — $20 per season, renewed each year — and it includes $300+ in marketing and promotion tools. Better still: the whole $20 comes back as a credit on your first booking of the season (day, month, or season pass) — sell even once and joining effectively costs nothing. You get your own mini-website (microsite) on frostshopmarketplace.com with a shareable link (built to show up in Google and AI search), your products showcased in the live marketplace directory and booth map, a precise what3words booth address customers can walk straight to, online booking, confirmation and reminder emails, a weekly snapshot of your page views, and an optional menu/order page customers can browse. Food and beverage vendors also get us coordinating their County and State compliance for the whole season. It's how we keep building a marketplace that actually drives customers to you.
No — a microsite works alongside your website, not against it. Think of it like a Google Business Profile or a Yelp listing: another trusted place customers and AI assistants can find you, and it links straight to your own site. Your website is your deep home base; your Frost Shop microsite is a fast page built to show up when someone Googles or asks ChatGPT, Claude, or Gemini for what you offer near Mariposa or Yosemite — and to get recommended by our concierge, Frosty. It won't compete with your site for rankings, because it's a distinct promo page that points back to you rather than a copy of your site. More quality places linking to and mentioning your business makes your overall presence stronger, not weaker. Best practice: let the microsite highlight and link to your website instead of duplicating it word-for-word.
Yes. Vendors and performers get a microsite free with their season. If you run a local business but aren't selling on the Lot, you can still get your own — start free, see how it performs, and keep it for a small monthly subscription. Claim yours on the Free Microsites page.
It actually saves you and us money. Our card processor charges us a percentage plus 30 cents every single time we run your card — so if we refunded your $50 the day after each booking and then re-collected it the next time you booked, those fees would add up fast for spontaneous or repeat vendors. Instead, we collect one $50 deposit and simply hold it while you're active. If 30 days pass with no new booking, we return it automatically (season-pass holders get theirs back after the Official Season closes). Need your deposit back sooner? Just ask — we'll refund it early one time, on us. After that, if you book again and then request an early refund, we'll still do it, but we'll deduct the card-processing fee (about 2.9% plus 30 cents) from that refund, since we're charged that fee each time we run your card.
The marketplace is open-air and at ground level. For specific accessibility questions, email vendor@frostshopmarketplace.com and we'll help you plan your visit.
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